A YouTube playlist can’t replace the forthcoming Netflix queue, but it offers its own iteration of binge-worthy channels. Most of the fashion content on the social media platform is derived from each other. The tried and true trends are spinning in a loop. Every Youtuber is an influencer and every other video is a foundation of powerful sponsors. In such a pool of content, attention is considered a differentiator.
The very idea of fashion was evaluated during the pandemic. With sweatpants taking over our closets and most labels poised to embrace seasonal collections, the otherwise humble conversations about sustainability, slow fashion and artistic expression have seen a real revival. Think, for example, of the foray into NFTs by luxury houses, or the symbolic presentation of Balenciaga at Paris Fashion Week, showing solidarity with Ukraine. In a post-pandemic year 2022, fashion as an issue goes far beyond that.
Modern consumers invest in the processes their clothing undergoes. Recycled fabrics, second-hand items and reclaimed vintage pieces are the new trendsetters. Vlogs around a designer’s entrepreneurial journey, discussions of fashion shows or BTS of a catwalk lineup and the life of a stylist are the new world creators of content.
So here are six such fashion YouTube channels that are inspiring a new generation of fashion content.
Justine Leconte
Justine Leconte is an independent French fashion designer. She lives in Berlin and runs her eponymous label as a small business. Her YouTube channel, with 937,000 subscribers, is a treasure trove of all things fashion from a designer’s perspective. A strong advocate of sustainable practices, Justine has documented the journey of creating a collection from a mere idea to the manufacturing and marketing processes of production. She often shares mood boards, sketches, trend reports, style tips, and historical insight into fashion trivia. We quickly trust her selection because she knows her stuff and outfits.
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Haute Le Mode
Created and hosted by Luke Meagher, Haute Le Mode is a fun fashion channel that simplifies the nuances of the fashion industry for the uninitiated. With his light-hearted humor and candidness, Luke offers an in-depth analysis of luxury brands, runway shows and historical snippets from designer work and fashion week showcases. With an enviable following of 673,000 subscribers, Haute Le Mode is popular with industry insiders and often partners with labels for reviews and features.
The Fashion Archives
The Fashion Archives is hosted by former fashion journalist Odunayo Ojo and stays true to his name. From runway reviews to red carpet look breakdowns, Ojo examines the season’s trends and does his share of fashion predictions for his audience. With a fan base of over 89,000 subscribers, the channel is a diverse venue that features vlogs, interviews, and political discussions that have often intertwined with fashion. Tune in to the fashion archive live stream during couture week and enjoy Ojo’s take on the lineup as he answers your questions in chat.
Hailey Bieber
It’s not often that people get direct insight into the life of a celebrity. Fashion favorite and megastar Hailey Bieber takes us straight to the overtures of her glamorous life via her YouTube channel with a following of 1.54 million subscribers. From her personal styling tips, runway experiences, skincare ideas to her discussions with fellow celebrities, stylists and designers, subscribe to her on YouTube for all of her BTS in this upcoming vlog.
