What is the difference between Facebook and Instagram?

Have you ever wondered what is the difference between Facebook and Instagram?

Instagram and Facebook are by far the most popular social media channels used by digital marketers. Not to mention that they are also the biggest platforms in the world.

So today we’re going to explore the differences and similarities between these two platforms to help you figure out which of these social media platforms best suits your business.

Are you ready to make your choice? Choose your fighter and let’s see what happens

This is how Instagram and Facebook work
There are also many questions about what is the best social network of the two. For example, should you base your digital marketing strategy on Facebook or Instagram?

Some people say Facebook isn’t that popular anymore and Instagram has taken its place. Others say exactly the opposite. Choosing the right platform can therefore become quite a hassle. Even more so when opinions on this subject are all different.

It’s easy to think of Instagram vs Facebook as competitors or anything else. However, if you know how they actually work, you can extract the most important details about these platforms.

Understanding how a platform works is vital to your business. Your digital marketing strategy should include personalized aspects for each social network to boost your social media performance.

SocialBee can actually help you with that. Create and customize posts for Facebook and Instagram and all your other social media platforms from one place by adding hashtags, resizing images.

Additionally, SocialBee allows you to create different variations of your evergreen posts and share them multiple times while keeping them looking fresh and new.

You can also use content previews to find out what your posts will look like on each channel.

But before you plan your posts, make sure you first download the Best Times to Post on Social Media sheet (below) to find out when to post on the most popular online platforms: Facebook, Instagram, Twitter, LinkedIn , Pinterest, Google My Store and TikTok.

Similarities between Instagram and Facebook
Before we focus on what sets the two social media platforms apart, let’s find out their similarities.

content format
Both platforms allow sharing of images and videos.

In addition, both platforms also allow you to share posts and stories, leave a comment or like someone’s post. There is also the option to add a location on both platforms.

Last but not least, you can also tag different people in your posts.

These are some similar features.

Online Interactions
Another similarity revolves around sending friend requests and follow requests. Or even block someone if the situation calls for it.

Back, friend or follow requests can be sent to anyone. From family and friends to celebrities. Once added to your network, you can see and communicate with their posts.

You can also follow Shopping accounts, brands, or businesses.

Social Media Shopping Features
And that brings us to the shopping aspect: Both platforms have that built in. You can find it on Facebook under the name Marketplace. As a user, you can create an entry for almost anything you can think of. Various items, vehicles, real estate, there is something for everyone in the marketplace.

Differences between Instagram and Facebook
We know the similarities between the two. However, we won’t fully understand the two without examining the differences.

So, let’s get on with it!

contribution structure
Instagram is mostly limited to visual content. Facebook, on the other hand, also combines visual content with text.

You were just trying to imagine what adding just a block of text to Instagram (without the image) would be like, right?

This can be seen as the main difference between Instagram and Facebook. You can’t post text on Instagram if you don’t have a visual cue.

social media games
Another difference relates to what you can do on Facebook: play. Again, this is a feature you might not immediately think of, but games aren’t available on Instagram.

Post multiple images
Another aspect worth mentioning is the posting structure on both platforms.

On Facebook you can create albums for your pictures. However, Instagram does not place your images in albums. Instagram Stories are the only ones that you can categorize as “Story Highlights”.