Paid social media is the method of showing ads or sponsored news on your chosen social media platforms. Each platform allows you to attract different people, and different messages encourage different actions.
Facebook
Facebook was one of the first platforms to introduce paid advertising. The model they work in is very clear, and with the launch of Instagram under their banner, you can really expand your horizons. The best platform to use when it comes to Facebook is the Targeted Ads plan. This platform works similar to a bidding system, allowing advertisers to bid on a range of ads based on their audience. This ad is then placed in a “lottery” and runs when selected. Your platform allows you to show your customers ads based on their search and click behavior.
Twitter
Unlike all other social media platforms, you hardly notice that Twitter is a paid ad. They figured out a way to make them look like regular tweets, and that means your ad gets seen more by your audience. Twitter recently reported that around 41% of shoppers would make a purchase within a month of seeing an ad. The demographic data can include age, location, gender and also interests. This allows you to create a customized ad. You can also place a variety of advertising types with Twitter. Once again, very important if you want to attract potentially diverse demographics within your overall audience.
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Instagram
Instagram is currently one of the largest social media platforms in the world, and businesses are not short. Around 200 million people visit at least one business profile page every day, so why not make it your own? With these numbers, the platform is very competitive, but there are ways you can attract your audience. Using a business profile on Instagram gives you that boost. Since Facebook has taken over Instagram in recent years, you can now run ads on both platforms and they are also managed through the ad platform they developed.
LinkedIn
LinkedIn is the ultimate business networking tool and hosts millions of professionals as a platform.
With over 600 million professionals and over 10% of them in decision-making positions, LinkedIn is truly a playground for business owners. The way LinkedIn allows you to run your paid ads is also very different.
