There’s no denying that video marketing has been on the rise in recent years, becoming increasingly popular and accessible for brands. While popular websites like TikTok, Facebook and Instagram and your website represent great investment opportunities, creating a YouTube channel might be the best place to promote your brand as individuals spend billions of hours every day watching videos on this platform.Build your videos around a single keyword/topic
Building your video around a single topic or keyword is the best way to drive traffic and grow your YouTube audience. Marketers unfamiliar with SEO risk missing this video ranking step, but it’s important to include if you want your videos to reach the maximum number of viewers. Use a keyword tool like KeywordTool.io specific to YouTube to search for the most searched keywords in the niche you want to target.
Choose The Right Keyword
It is important to choose your keyword before creating your video content as it will help you create the best information on that specific topic. It also helps you remember to include your keyword naturally in the content so YouTube picks it up when subtitles are added. Once you’ve picked a keyword, check out the videos currently ranking for that topic to make sure you’re on the right track in terms of intent, and always tweak your title and descriptions. This way you will generate more search traffic with SEO on YouTubeReuse existing content with the best performance
Of course, the best way to grow your YouTube channel is by creating and distributing great content. But that content doesn’t always have to be created from scratch. Some of your best videos can be created from engaging, valuable, useful, and actionable content that you already have.
Facts and Answers
Many people turn to YouTube for answers and guidance, especially during the COVID-19 pandemic, where people have watched 4 billion hours of how-to videos in just one year. So, content that solves problems for your audience is a great way to drive traffic. Conduct a content audit to discover the blogs, guides, and other powerful assets you currently have and consider how you can reuse them to create relevant and engaging videos.
Keep in mind that the top-performing videos on YouTube are usually between one and five minutes long, so you don’t feel like you have to make a movie or write a novel. Keep it short and sweet.
Engage With Your Audience
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It is important not to overlook that YouTube is a social media channel and therefore requires social interaction. If you just post videos without encouraging comments and discussions, you’re missing a trick.
YouTube rewards channels with great engagement, including total time spent on the channel, watch time, likes and dislikes, and most importantly, comments. So try to reply to every comment you receive (if possible!) and encourage users to engage in audiovisual prompts.
You can also take the time to visit other channels and get involved, this can be a brand similar to your own or just one you admire. Also, don’t always wait for the audience to take the initiative. Post questions or comments that can drive engagement by asking questions relevant to the content or just asking what content they would like to see or see more of on your channel. Also, thank people for sharing on YouTube and other channels.
Consider using a social media distribution and engagement dashboard to help you keep track of key engagement metrics on YouTube.
So your content might be great, but does your channel look appealing? If you want visitors to take your YouTube channel seriously and subscribe, you need to look professional.
Improving your organization’s social branding allows users to instantly recognize your content. So if you have a blog or website, chances are you already have some sort of look and feel to set yourself apart from other people and/or businesses. Therefore, it makes sense to apply this branding to your YouTube channel. Here’s an example from gaming titan Nintendo, which has 8.12 million subscribers. They offer great content about games and consoles with short videos of gameplay and behind-the-scenes snippets.