Meta’s Threads has accrued over 35 million signups so far in November and is “going on three months with more than a million signups a day,” Meta spokesperson Alec Booker told The Verge in an email today.
20 million of those signups have come since November 14th, as Axios notes. That’s on top of the 15 million that Instagram head Adam Mosseri said it had gathered in the two weeks prior.
At the same time, Bluesky has seen a surge of interest. The platform grew to 15 million users earlier this month and continued to add about a million signups per day for several days. It now sits at over 22 million users.
That hasn’t gone unnoticed by Threads, with Mosseri confirming yesterday that several recent changes the platform has rolled out are at least partly in response to Bluesky’s growth. Those changes include custom following feeds and a test letting users make its follows-only feed the default in the Threads app.
