YouTube is the second largest search engine in the world and the second most visited website after Google, which means that marketers are increasingly focusing on developing well-thought-out YouTube SEO strategies. These strategies involve many factors, but one of the key components of successful SEO is including the right keywords — and YouTube Keyword Tools help take out a lot of the guesswork.
A YouTube keyword tool is a digital program that helps you discover what YouTube users are searching for on the platform, giving you insights into consumer habits and potentially an edge over the competition.
In this post, we explain more about YouTube keyword research, share why it’s so important, and review 11 of the most popular YouTube keyword tools available today.
What is YouTube Keyword Research?
Keyword research is a SEO best practice that marketers use to find the most relevant search terms and discover alternate search terms that people type when they’re looking for information. This research helps businesses understand what type of keywords to use in site copy, page titles, tags, and more to help them optimize organic content discovery.
Specifically related to YouTube, keyword research is the process of figuring out what search terms users are typing when searching for content on the video platform. How many people are searching for your keyword – and others like it?
Once you know what your audience is searching for, you can add these keywords to your video’s name, tags, description, and transcript to improve your results and appear higher in the SERPs (search engine results pages).
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Additionally, you can rest assured that you’re creating video content that you know your audience is likely to be searching for.
Businesses of all sizes, including one-person shops, local restaurants, and small businesses, need to approach search engine optimization carefully and strategically. But not every business can afford to hire an SEO agency to do this work — which is why YouTube keyword tools like the ones on this list are so helpful.
The 11 Best YouTube Keyword Research Tools – Reviewed
Let us begin! Here are the best YouTube keyword tools (in no particular order) and a rating for each. Check out this list to find the features, functionality, and pricing plans that are right for your business.
VidIQ helps video content creators identify the best keywords to improve searchability. When you research a search term, VidIQ pulls data from YouTube to give you insight into what’s going on with that term. You can see helpful information like recommended tags and top performing videos currently showing in the SERPs.
VidIQ helps video content creators identify the best keywords to improve searchability. When you research a search term, VidIQ pulls data from YouTube to give you insight into what’s going on with that term. You can see helpful information like recommended tags and top performing videos currently showing in the SERPs.
