All businesses benefit from analytical data and your Instagram account is no exception.
With your Instagram Business account, you get access to Instagram Insights where you can see things like
Another benefit of having an Instagram Business account is the contact option buttons that you can automatically add to your Instagram profile.
You can make it easy for your audience to figure out how to reach you by phone, email, or your mailing address.
When they click Contact Us on your profile, they see the options you set for contact information.
Paying for Instagram ads or boosting an Instagram post can help you grow your account and get more sales.
Facebook business pages allow the page to turn off messages, so why isn’t this feature offered for Instagram business accounts?
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Managing different inboxes and messaging platforms can become incredibly time-consuming, and with so many places for your followers to message you (Facebook, Instagram, Twitter, email), there’s a good chance you’ll miss a message.
Being able to streamline your point of contact helps eliminate the chance that you might miss a message.
Unfortunately, the ability to restrict direct messages isn’t an option for business accounts on Instagram (yet), but hopefully it will be one soon.