LinkedIn is the leading online directory for professionals and companies. Both individuals and businesses use LinkedIn for professional networking, recruiting, job hunting, career building, and staying in touch with connections.1
Many companies use LinkedIn’s Talent Solutions, a tool that helps a hiring manager or recruiter use LinkedIn to find job candidates. Other companies use LinkedIn independently to find and recruit potential employees.2
With so many employers using LinkedIn for hiring purposes, it is important for job seekers to have a strong presence on LinkedIn and actively use the site.
How to sign up for LinkedIn
To log in to LinkedIn, you must first register to become a member. It’s free and easy to create a LinkedIn account. How to do it: 3
Visit LinkedIn
Enter first and last name
Enter your e-mail address
Create a password (choose your own password; must be 6 or more characters)
Click Join Now
Your LinkedIn password is case-sensitive. Strong passwords contain letters, numbers and special characters. If you ever forget your password, you can ask to reset it and a link will be sent to the email address you used to register.
Once you’ve set up your profile, you can add your work experience, education, skills, and other credentials. Here’s the best way to use LinkedIn.
Creating a business page
When you create a Company Page, you also need to choose the size of your business, whether the Page is for an educational institution or to showcase your business.
LinkedIn offers specific tools to help you grow your network, depending on the type of Company Page you’re building.4
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How to sign up for LinkedIn
Once you create a profile, you can log in to your LinkedIn account to update your profile, connect with networking contacts, send messages to those contacts, search for jobs, find hiring company information, and careers and join business. related groups. How to log in:5
Visit LinkedIn
Enter your e-mail address
Enter your password
Click Sign In
You should be taken to your “Home” page. Click “Me” in the top right corner of the page to go to your profile and make changes.
It’s important to log in to LinkedIn regularly to work on building your network of contacts and to keep your profile up to date.
Start your profile with a great photo
After you sign up for a LinkedIn account, you can create your LinkedIn profile. Most businesses and individuals start with a friendly and engaging photo:
The photo should be a recent headshot and look professional.
Make sure your face is centered in the image and wear work appropriate clothing.
For a company, this can be your company logo or another image.
Add a background image
LinkedIn also gives you the option to add a background image to your profile page. If you choose to do this, use an image that relates to your professional life. For example, if you are a graphic designer, you can insert an image that you have created. If you are an art historian, you can add an image of a painting you have written about.
Write your LinkedIn headline
The headline appears directly below your photo or company logo. This article should be short and memorable, describing what makes you unique. It can also be your current job title.
Make your headline stand out by describing your primary skill or ability.
For example “A data-intensive research company that is crushing the competition” or “Top accountant for clients large and small alike”. “Technology product branding manager who wants to grow small businesses” shows how you can increase the value of a company. The headline is essentially the online brand that you present to the world.
Your headline, name, and photo are the first things a LinkedIn user sees when they search LinkedIn and discover your profile. These elements determine whether the reader will click through to your full profile.