So you’re thinking about taking the plunge into YouTube for your business, right? This is a smart move as 300 hours of video is uploaded to the platform every single minute, making it a great way to boost and grow your business. YouTube channels allow you to showcase yourself online and share your content with the world. An important complement to a YouTube channel is a website that can act as a hub for your content and provide more information about you and your business.
To help you through this process, we’ve provided a breakdown of some of the basics to get your YouTube business channel up and running and how to create a website that accompanies your channel.
It’s time to put on your director’s hat. Here are the steps you need to start a YouTube channel:
Start with the basics
Strengthen your web presence
Complete the About section
Channel your art
Know your market, know your content type
Light, camera, trailer
Upload your first (official) video
Integrate your channel with your website and social network
Get involved with your community
Start Your Web/Blog & Earn Money Online
Consider investing in YouTube ads
Analyze, optimize, repeat . Start with the basics
Start with the basics
The first thing you need to do is create your business channel, and YouTube makes it incredibly easy. With just a few clicks, you can dive into setting up your new channel. To start a YouTube channel:
Sign in to YouTube and click the user icon at the top right of the screen
Click the gear icon to go to your account YouTube settings
Click Create New Channel
Then select “Use company or other name”
Add your brand name and click Create. If you don’t already have a name, you can create a new one using a YouTube name generator.
Solidify your web presence
Once you’ve done the basic setup of your YouTube channel, you should make sure you have a complete web presence to go with it. When viewers find your channel, they are likely to want to learn more about you and may search for your website as well as your presence on other social media platforms.
To ensure these visitors are finding what they are looking for, you should make sure that you have a working website. You can either create one using designer templates or, if you already have one, consider revising it to ensure it matches the style of your new YouTube channel. You can then proceed to similar creation or revision of your page on different social media platforms.
Fill out the About section
After you’ve built your complementary web presence, you might be wondering how to make sure you’re launching a YouTube channel that draws attention to your brand and attracts new viewers. To do this, fill out your profile and your channel description. This is the first option you see after creating a channel. This is where you should describe your brand and what viewers can expect on your channel. This is also a great place to add links to your website and other social networks you use. This description will appear in more than one place on your channel, so make sure to fill it out on your best behavior.