Attention creators! The rumors are true: Instagram Reels Play Bonuses are here.
This initiative allows creators to monetize Instagram — specifically for their Reels content.
Find out all about Instagram Reels Play bonuses by watching this video – or read the full blog post below.
What are Instagram Reels Play Bonuses?
According to Instagram, “Reels Play bonuses are opportunities for developers to monetize directly from Facebook and Instagram to create content their communities love.”
Simple: Creators will do it.
The Reels Play program shouldn’t come as too much of a surprise – Facebook has committed to investing over $1 billion in programs for developers by 2022.
It’s another way for Facebook to compete with TikTok, which also has a Creator Fund, and encourage creators to stick with Reels.
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How to Make Money with Instagram Reels Play Bonuses
We have the answer to the question you’ve all been asking yourself: how do I actually earn Instagram Reel Play bonuses?
As long as you have a business or creator account (and access to the program), all you have to do is share Reels on Facebook and Instagram. Instagram pays out for reels that get at least 1,000 views over a 30-day period.
NOTE: The Reels Play bonus program is currently only available to select developers in the US. If it’s not available to you yet, hold on.
How do Reels Play Bonuses work?
Ready to redeem? Creator Maddy Corbin (who had early access to the new feature) shared how to apply and start earning:
When the Reels Play bonus is available in your account you have 30 days to get started.
After launch you have 30 days to earn the bonus.
During the 30 day period you can select as many Instagram Reels as you want to count towards your bonus payout.
To select a reel for the bonus program, select “Reels Play Bonus” on the bonus page before splitting your reel.