TikTok mainly monetizes through ads and sponsored marketing (if done through partnerships or alliances).However, TikTok users can only earn by receiving sponsorship opportunities from any brand. This is only possible if you have millions of followers. Followers are the absolute basis for even being eligible for sponsorship.
Then comes the level of sponsorship. This entirely depends on how good your engagement rates are on TikTok. Engagement rates depend on how many comments/likes your videos have and how much popularity you’ve achieved.
Start Your Web/Blog & Earn Money Online
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|---|---|
| Renewal: From $0.99 p/m | Renewal: From $4.99 p/m |
| Free SSL: Yes | Free SSL: No |
| Free Domain: No | Free Domain: No |
| Promotions: Yes | Promotions: Yes |
| Used By Over: 10+ Billion | Used By Over: 5+ Million |
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According to my research, there are over 100 TikTok influencers in India alone who earn over L 10 rupees a month from sponsorship alone. Imagine if these people can earn as much cumulative ad revenue as TikTok itself can earn!
Apps like Instagram, which has over 10,000 followers, can help you attract sponsors. But TikTok has taken the internet by storm. With 1+ Lac followers and a good engagement ratio, you can easily attract brand sponsors, at least from low to mid-level companies.
Making money on a popular platform is never easy. That being said, we all know Impossible is nothing
