Mawuena is an award-winning software developer/website designer, forex trader, and real estate investor. His ultimate goal is to use technology to solve problems in most of the poor African communities.
He is the founder of the Mawuena Group, which consists of Truehive, Mawfarms, Slydeprice, MawCity Limited and other promising startups.
Mawuena Group was founded because he recognized the need for professional and exceptionally high quality services to enable clients to add value to their business.
His tech company, Truehive, has positively impacted millions of people looking online for freelancers to work with.
Mawuena is also known for using LinkedIn, a business networking platform, to scale his freelance business. He has also coached many young entrepreneurs to start their businesses online.
Choose a niche
If you are new to freelance work, you may feel ready to take on ANY paid work you can get your hands on. But the deeper you get into your freelance career, the more strategic you need to be about the type of work you do and the clients you take on.
Here you have to specify exactly which niche you want to enter. Whether graphic design, website design, copywriting, digital marketing, app development etc..
But you need to learn something in the above niches. These days, getting these freelance skills is easy with the help of YouTube and other tutorial platforms.
Start Your Web/Blog & Earn Money Online
Build a good LinkedIn profile page
You need to create a good LinkedIn profile with all your skills. A profile page attracts more clients or clients. Before anyone contacts you about a service, he or she will first go through your LinkedIn profile to see if you’re the right choice for the job.
You can search for freelancers on LinkedIn to see an example of how they have an attractive profile. This will broaden your mind on how to do yours too.
Grow your mailing list
Everyone knows the money is in the list, whether you’re selling your own products and services or marketing affiliate products. Here are some ways you can build your mailing list on LinkedIn.
Create a LinkedIn group on an interesting and relevant topic. You can send new group members an email with a custom welcome template when they join and once a week. Amplify your mailing by using welcome and announcement emails to promote free giveaways, webinars and autoresponder educational sequences to get your group members on your list.
If you’re unable to convert people from your LinkedIn group to your mailing list, just remember to copy and paste the top email you send to your list each week (if applicable) and into a weekly announcement email to add to your group.
Add your free giveaway (e-book, report, white paper, etc.) to the Publications section of your LinkedIn profile. People can click straight through to your squeeze page. This is a relatively new section and not part of the typical lineup. You’ll see it in the right sidebar under “Recommended for you” if you go to your LinkedIn profile and click the “Edit” button.
Don’t be tempted to add your LinkedIn contacts to your mailing list. LinkedIn does not provide a way to export your contacts’ information, so you can add them to your mailing list without consent.
Sell info products
If you are marketing your own information product, LinkedIn can be a great place to do so. Here are some ways you can use LinkedIn to get people into your sales funnel and onto your sales page.
Create free content. Free training videos, white papers, reports, and e-books are an easy way to get prospects down your sales funnel. Share a link to your squeeze page with your LinkedIn connections and groups.
Invite people to a webinar. Webinars that promise free, valuable education (even when people know there’s going to be a sales pitch at the end) are also easy to add to your LinkedIn accounts.
Leverage the Products section of your LinkedIn Company Page. Create custom product listings on your Business Page and use features like banners that visitors can click to go to your landing pages, variations targeting specific types of customers, a YouTube commercial or explainer video, and contacts to learn more. full off
Encourage people to write a review for your product by adding a Recommend button to your product page. This will add social proof to your products when people discover them on your Business Page.
Add a presentation, commercial, or explainer video as a media element to the summary section of your LinkedIn profile. Make sure your media includes a strong call to action and link.
Join discussions within groups whose members are most likely to buy your product. Respond publicly to posts, or reply privately when a reply could lead to a sale. If you’re a helpful member of the group, it won’t even feel like a sales pitch.
Freelance writers, social media consultants, and other service providers can use LinkedIn to connect with businesses that need them in the following ways.
Optimize your LinkedIn profile to be discovered by those who want to hire you. Add your primary keyword (SEO consultant, freelance writer, etc.) to your profile’s title, current and past job titles, resume, skills and other sections. This increases the likelihood that someone will spot you in LinkedIn search results.
Add skills to your LinkedIn profile. This way people will give you and join groups a question publicly with a few basic steps and reply privately to let them know you also offer this as a service.