Need to link your Instagram account to a Facebook Page? You have clicked on the right how-to article.
Since acquiring Instagram in 2012, Facebook has streamlined cross-app functionality for businesses and nonprofits. The latest update to the Facebook Business Suite allows admins to manage everything from cross-posting to replying to messages in one place.
Of course, Hootsuite allowed social managers with connected accounts to do this a long time ago.
Learn how to connect your Facebook Page to Instagram and the benefits you unlock when you connect your accounts.
Why Link Your Instagram to a Facebook Page?
These are the top benefits available when you link your Instagram account to a Facebook Page.
build customer trust
Don’t overlook the importance of providing customers with a seamless online experience. By connecting your accounts, your followers can trust they are dealing with the same deal and you can offer seamless interactions.
Schedule posts across platforms
If you have a busy schedule or run multiple accounts, you already know the benefits of scheduling posts. To schedule posts for Instagram and Facebook on Hootsuite (or any other social media management dashboard), you need to connect your accounts.
Reply to messages faster
By linking your Instagram and Facebook accounts, you can manage your messages in one place. This makes it much easier to maintain a fast response time and gives you access to more inbox tools, from customer labels to message filters.
Gain sharper insights
With both platforms connected, you can compare audiences, post performance, and more. See where your organic efforts are performing and identify where it makes the most sense to invest in promotions.
Run better ads
In some regions, you must connect a Facebook Page to show ads. While not required, connecting accounts allows you to run ads on both platforms and pay for them in one place.
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Open an Instagram shop
If you’re interested in selling products or services on Instagram, you’ll need a connected Facebook Page to set up a shop. By connecting accounts, you can also sync business information and use features like appointment buttons and donation stickers.
Pro tip: Hootsuite users with ecommerce businesses can use the Shopview app to insert products from their Shopify stores into posts.
How to link your Instagram account to a Facebook Page
So you have an Instagram account and a Facebook page, but they are not linked. First, make sure you’re an admin of the Facebook Page you want to connect. And if you haven’t already, convert it to an Instagram business account.
Then follow these steps:
From Facebook:
- Log in to Facebook and click Pages in the left menu.
- Click Settings on your Facebook page.
- Scroll down and select Instagram in the left column.
- Click Connect Account and enter your Instagram username and password.
From Instagram:
- Sign in to Instagram and go to your profile.
- Tap Edit Profile.
- Under Company/Profile Public Information, select Page.
- Select the Facebook page you want to connect to. If you don’t already have one, tap Create a new Facebook Page.
Need a little help? How to create a Facebook business page.
How to change a Facebook page linked to Instagram
Need to change the Facebook page associated with your Instagram account? First, disconnect the connected Facebook page:
- Log in to Facebook and click Pages in the left menu.
