As a brand, starting fresh on Instagram can be difficult. The first thing you need to do? Get more Instagram followers fast.
Gone are the days of shortcuts like buying followers or using bots. These tricks can increase your follower count in the short term, but they won’t do you any favors in the long run.
That’s because the only truly valuable Instagram followers are real people who care about and are engaged with your brand. Wrong follower count can boost your ego, but it won’t help your Instagram strategy.
Click on any of the tips below to learn more, keep scrolling for the full list of ways to get more followers on Instagram, or watch the video below to see our top 5 tips.
How to get more Instagram followers for free
- Have a well thought out Instagram marketing strategy
To use a social network effectively, you need a clear plan.
Getting more Instagram followers is a great goal to start with. But followers alone don’t give you a successful Instagram account. Gaining followers needs to be part of a larger plan connected to your business strategy and social marketing goals.
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Think about the reasons why you want more Instagram followers. What do you really hope to achieve? You might want to:
increase brana awareness
boost product sales
Drive traffic to your website.
Focusing on these business-oriented goals will keep your Instagram account consistent. It will help you tell a compelling brand story that will engage new profile visitors and help build (and keep) a loyal following.
- Define your target group
Ask yourself a few questions about who you want to reach:
Where do you live?
What do you do for a living?
When and how do you use Instagram?
What are their pain points and challenges?
Answering these questions will help you create the right type of Instagram content to reach the people on Instagram who are most likely to follow you. It also lets you focus on your audience’s needs, so you can consistently deliver the type of content that will make them follow you over the long term.
Create a consistent brand story and aesthetic
You might want to satisfy your curiosity by showing how your product is made. Or share an employee’s perspective to humanize your brand. If you want to position your brand in an uplifting way, you could try to showcase your customers’ lifestyles or accomplishments.
No matter what you’re trying to achieve, it’s important to maintain a consistent brand personality and look and feel.
Your posts should be recognizable at a glance. Think of your Instagram grid as a cohesive unit. You can always use Instagram Stories to share content that doesn’t quite match the look and feel of your main feed.