The time has come: you have opened a TikTok account. Congratulations!
She’s embraced the short-form video app that’s been taking the world by storm (2 billion downloads and counting!) and has been creating videos, honing her TikTok editing skills, and perfecting her Doja Cat dance moves. .
But making creative videos about cereal donuts or mommy pranks is just one step to building a successful presence on TikTok. Because you also have to make people watch your videos.
What is a “view” on TikTok?
Different social media platforms measure “views” in different ways, but on TikTok, it’s very simple: the moment your video starts playing, it’s counted as a view.
If the video autoplays or loops, or if a viewer comes back to watch it multiple times, all of that counts as new views. (However, when you watch your own video, those views aren’t counted.)
Get someone to watch all the way to the end? That is a different story. But with that fairly low barrier to entry for what counts as a “view,” racking up the metrics on TikTok isn’t too difficult.
How much does TikTok pay per view?
TikTok launched its Creator Fund in August 2020 to offer payments to the most popular and successful users on the platform. Or, as TikTok itself describes it:
“Through the TikTok Creator Fund, our creators will be able to earn additional earnings that help reward the care and dedication they put into creatively connecting with an audience that is inspired by their ideas.”
There’s no standard fee amount or payment plan (the amount available in the Creator Fund changes daily, apparently), but expect to earn between $0.02 and $0.04 per 1,000 views.
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Should you buy TikTok views?
Nope! You shouldn’t buy TikTok views! For! Put down that credit card!
As we learned from our recent experiment of buying TikTok followers, you can’t buy your way to success on social media.
Maybe your viewing metrics will go up, but your engagement rate will plummet, you won’t gain any followers, and the audience you’ve hired to watch will eventually be wiped out by TikTok anyway.
Save your money and spend your time instead… by following these top tips for building genuine, lasting engagement.
14 ways to get more TikTok views
- Add hashtags to your video
Hashtags are a powerful tool in your TikTok arsenal. This is how TikTok’s almighty algorithm identifies what you’re posting and who might be interested in seeing it. Hashtags are also essential in helping users discover your content through search.
Going into a niche with specific hashtags relevant to your audience and topic is one angle to take.
There’s also some evidence to suggest that trending topics are more likely to end up on the For You page, so it may be worth keeping an eye on what’s currently trending and engaging in the conversation with related content (which is still authentic to your brand, of course).
To find out which hashtags are trending, tap the Discover tab, then tap Trending at the top of the screen.