Instagram has become a cornerstone of many brands’ social presence as it drives profitable traffic to landing pages, increases conversions, and builds an engaged audience.
If your Instagram presence isn’t quite as robust as you’d hope, maybe it’s time to learn how to hone your strategies to get real, organic followers on Instagram. The larger your audience grows, the more opportunities you have to engage with users and create unique experiences for them.
Organic distinction is important: sometimes brands take it easy when trying to get more Instagram followers. Pay-for-likes and follower sites are everywhere, but these shortcuts are never worth it as Instagram’s algorithm is regularly updated to weed out paid accounts and low-quality interactions.
Not to mention, your Instagram follower count ultimately means nothing if it doesn’t represent a dedicated fan who is making purchases, visiting your landing pages, and
0 ways to increase Instagram followers
- Optimize your Instagram account
Before considering how to get followers on Instagram, one of the most important steps is to fully optimize your account. Think of your brand’s Instagram bio as your account’s “home page.”
championing your brands with friends and followers. Start building your presence the right way with these tips to get more Instagram followers.
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Without a bio, captions, real username, or profile picture, how are people supposed to know the account is your brand? It may seem obvious, but on Instagram, your bio and picture form the foundation of your brand identity. The link in your bio is your only place to drive Instagram traffic to your site, so optimizing your account is essential.
If you’re not sure where to link, try marketing or product pages related to specific keywords, hashtags, or campaigns on your Instagram account. Linking to your home page is fine, but why not give users a cohesive experience when they go from your bio to a website? This has led to the popularity of IG Link landing pages that include relevant links to the last few pieces of content mentioned in a brand’s feed and “link in bio” posts that help drive audiences to those links.
Also, keep your username as search-friendly as possible, which usually means sticking with your actual brand name. If your company name is longer, shorten it to something your audience would recognize. Don’t add numbers or special characters to your username, and if possible, keep it consistent with other social media names you already have.
Maintain a consistent content calendar
The worst thing you can do when trying to get followers on Instagram is post content at random, random times. If you’re lucky enough to have users following you in the beginning, you don’t want them to forget that they followed you in the first place.
To counter this, stick to a regular posting schedule. Typically, brands shouldn’t post more than a few times a day to avoid spamming, but whatever your cadence is, keep it consistent. Approximately 200 million Instagram users log in daily. So, to cast your net even wider, try to post a few times throughout the day.
In fact, our own research into the best times to post on Instagram highlights the best times to post for multiple industries, or you can follow our research into the best times across all subject areas below:
