Instagram and Facebook are by far the most popular social media channels used by digital marketers. Not to mention that they are also the biggest platforms in the world.
So today we’re going to explore the differences and similarities between these two platforms to help you figure out which of these social media platforms best suits your business.
Are you ready to make your choice? Choose your fighter and let’s see what happens.
This is how Instagram and Facebook work
There are also many questions about what is the best social network of the two. For example, should you base your digital marketing strategy on Facebook or Instagram?
Some people say Facebook isn’t that popular anymore and Instagram has taken its place. Others say exactly the opposite. Choosing the right platform can therefore become quite a hassle. Even more so when opinions on this subject are all different.
It’s easy to think of Instagram vs Facebook as competitors or anything else. However, if you know how they actually work, you can extract the most important details about these platforms.
Understanding how a platform works is vital to your business. Your digital marketing strategy should include personalized aspects for each social network to boost your social media performance.
SocialBee can actually help you with that. Create and customize posts for Facebook and Instagram and all your other social media platforms from one place by adding hashtags, changing image sizes, character count and more.
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content format
Both platforms allow sharing of images and videos.
In addition, both platforms also allow you to share posts and stories, leave a comment or like someone’s post. There is also the option to add a location on both platforms.
Last but not least, you can also tag different people in your posts.
These are some similar features.
Online Interactions
Another similarity revolves around sending friend requests and follow requests. Or even block someone if the situation calls for it.
Back, friend or follow requests can be sent to anyone. From family and friends to celebrities. Once added to your network, you can see and communicate with their posts.
You can also follow Shopping accounts, brands, or businesses.
Social Media Shopping Features
And that brings us to the shopping aspect: Both platforms have that built in. You can find it on Facebook under the name Marketplace. As a user, you can create an entry for almost anything you can think of. Various items, vehicles, real estate, there is something for everyone in the marketplace.
