Have you ever wondered why certain YouTube channels always get a million views in a short period of time and why their content regularly goes viral?
The truth is that they understand how the platform works and use it to make it easier for people to find their content quickly.
In fact, they know the right keywords for their video descriptions and titles, making it easy for someone looking for information on a specific topic to find them in a flash.
The good news?
You can also use these techniques. And that’s exactly what this guide will teach you.
Of course, you could just keep throwing your videos up on your channel and hoping for the best, but learning YouTube SEO is a surefire way to improve your results and reach more viewers.
Here’s what you need to know about YouTube keyword research and how to use the right method to get more views on your channel.
What is a YouTube keyword?
A YouTube keyword is essentially the same as any other keyword.
It’s a single word or phrase that explains what a particular video is about.
More importantly, it matches exactly what viewers type into the search box to search when they need content on a specific topic.
This is why it is so important to research ahead of time and create content around a specific focus keyword.
Once you know what your target market and audience want to see, you can tailor your video to their needs.
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In the end this leads to:
A higher number of page views.
more likes
More subscribers.
And better response across your channel.
In fact, we could even go as far as to say that keyword research on YouTube is so important that it really is the cornerstone of your success in creating a successful YouTube channel.
How does keyword research on YouTube help you get more views?
So how does keyword planning effectively help improve traffic to your channel?
Researching what people are actually searching for in relation to the topic you are creating a video about is essential to ensure viewers can actually find it.
Let’s be honest.
With over 500 hours of new content being uploaded to YouTube every minute, there’s no way to watch everything at once.
That means your audience needs to be selective about what they consume on the platform.
Once you’ve taken the extra time to tailor your videos to their needs with keyword research, make it easy for you to get in front of them and ensure your content gets shown in front of another channel.
More importantly, you also guarantee that it’s clear you’re giving them the best information or entertainment they’re looking for.
When they can easily identify what your videos are about with a clearly identified title or accurate description, they don’t have to waste time trying to figure out what you’re offering.
Ultimately, this can help you get more views and build an audience that’s genuinely interested in the information you’re sharing.
YouTube Keyword Research: How Do I Find the Best Keywords for YouTube?
