Instagram offers inspiring and seamless ways to tell your story. No matter what type of business you belong to, there is an ad format that can help you achieve your marketing goals.
Getting started with ads on Instagram is quick and easy.
If you’re new to advertising on Instagram, here’s how to get started.
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| Renewal: From $0.99 p/m | Renewal: From $4.99 p/m |
| Free SSL: Yes | Free SSL: No |
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- Convert your profile to a business account.
You must set up a business account to run ads on Instagram. It’s free and only requires a few steps. - Choose a photo or video for your ad.
You can promote a post or story you’ve already shared, or create a new post or story that can then be promoted.
- Set up your offer.
Set up your ad with a goal, audience, budget and duration. You have the option to customize your advertising to your liking, or you can use Instagram’s automatic options to get started quickly. - Publish your ad.
After your ads are ready to go, tap Create promotion. You’ll receive a notification when your ads have been approved and are ready to run.
Visit the Business Help Center for step-by-step instructions on how to set up an Instagram ad in Ads Manager.
In the Instagram app
The easiest way to start showing ads is to promote posts you’ve shared on Instagram. Just select the post you want to promote, then track how many people see and interact with your promoted post.
