YouTube is unstoppable. It records over two billion logged in users every month, not even including those visitors who don’t create or log into an account. Because of its popularity, YouTube video trends are constantly changing and emerging. Whether you are a YouTuber or a casual user, keeping up with these trends will keep you connected with the larger YouTube user base.
We analyzed YouTube videos over the last few months to find the latest YouTube trends in 2022. Read on to find out what kind of video you should create next for your own YouTube channel.
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Top 9 YouTube Trends
- YouTube Challenges
Who doesn’t love a good challenge? They are fun and almost always hilarious to watch. Also, challenge videos tend to get more views than regular videos and are a quick and easy way to grow your channel.
There are a variety of challenge types. Some of the most popular are food-related, like Spicy vs. Sweet Food. 24-hour challenges such as overnight or surviving videos. And of course the classic Couple Challenge.
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- YouTube Short Films
Thanks to TikTok, short videos have become the most popular form of entertainment. It’s so easy to get addicted. Who hasn’t wasted hours of time scrolling through video after video?
YouTube introduced shorts in the US in March 2021 and since then they have become a popular trend among the broader YouTube user base. Short films can be up to 60 seconds long, and instead of uploading them to their regular channel pages, the creators post these videos in the special “Short films” tab.
- Live streaming
Live streams have become increasingly popular on the YouTube platform in recent years. For example, daily live streams increased by 45% in the first half of 2020, and 58% of live stream viewers said watching live video has helped them feel connected during the pandemic.
This trend has continued into 2022 and you can always find thousands of live streams on a variety of topics – not just gaming.
- Community Engagement
Anyone who has been a YouTuber for more than a few months knows how important it is to have a community. Community engagement is key to growth. Recently, popular YouTubers have also started incorporating “subscribers decide” videos into their regular content. In these videos, the creators make decisions based on the results of polls from their subscribers. Some popular types of subscribers decide videos are:
Subscribers determine my outfit
Subscribers decide which game I play
Subscribers decide what I eat for 24 hours
