Instagram is notorious for not being link-friendly, but that facade is quickly fading.
Sure, you can’t link to a standard Instagram post, but that doesn’t mean the platform can’t drive significant traffic to your site.
Let’s dive into strategic ways to add clickable links and earn free website traffic from Instagram.
MAKE YOUR PROFILE POP
Part of the flow of traffic to your Instagram account involves an attractive profile and what better way to grab attention than to make it pop with fresh content. So, in order to get more people to visit your profile and flood it with Instagram likes and comments, it’s important to optimize your profile with relevant information that reflects your brand personality. Use an eye-catching profile picture, add a compelling bio, and consistently post eye-catching content. Make sure the theme you choose (minimalist, bright, pastel, etc.) stays consistent across posts.
OST EXCLUSIVE CONTENT
If you want to drive traffic to your Instagram account, showcase some exclusive content that only exists on your Instagram. This gives people a reason to check out your Instagram and drive traffic there. Being a part of your Instagram community should feel like a privilege and it should excite your audience. You can offer Instagram exclusive giveaways, launch special contests, introduce fun challenges, offer exclusive discounts and promotional codes, loyalty points, behind-the-scenes insights, opinion leader interviews, and more. Put the finishing touches on your offers with branded long-tail hashtags with some trending hashtags and your post is ready to go!
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USE VIDEO promise
The advent of formats like Reels has expanded the scope and visibility of video content. Posting reels regularly can get your content featured in Instagram’s Explore tab and boost it to maximize visibility. Video watch time has increased by 250% in 2020, so now is not the time to skip video content. Videos also give users more space to share information in a compelling way. You can use them to show personality and attract more followers. You must buy active Instagram followers to get the maximum number of views for your videos. So make sure your content mix includes different video content layouts – story videos, reels, IGTVs and in-feed videos.
SHOW MORE FACES
According to a Sprout Social report, posts made up of human faces get 38% more likes than generic posts. So if you profile.
One of the best ways to increase engagement on your Instagram profile is to engage with your audience! To expand your reach and improve your visibility, you should aim to create content that can be shared and reposted by your audience. Look for relevant gaps in your industry and aim to fill them with your posts; such as useful infographics, tips, advice and tricks. Other general ideas like memes, inspirational posts, mental health awareness, and social engagement are some useful ideas that are more likely to be shared and get Instagram likes. Another great way to increase share count and encourage engagement is to induce and stimulate shares through share-based contests and giveaways.
- GO EVERYTHING ON ACTION
Your work isn’t done after creating and posting content, as any Instagram strategy would be incomplete without the “marketing” aspect. So if you want to get more Instagram likes and followers, make sure you start your promotions long before you actually post anything. Giving previews and teasers is a great way to engage followers. Running Instagram ads is a definite way to grab attention and drive traffic to your Instagram profile. You can also choose to buy Instagram followers first to increase visibility and engagement.