Unless you’ve been living under a rock, you already know that YouTube is the #1 destination for streaming video content. But did you know that it’s also the second most organically visited website in the US and ranks first globally?
As of 2020, more than 2 billion users tune in to YouTube every month and consume more than 5 billion videos daily! This makes it a channel you just can’t look away from if you’re looking to market your brand to an online audience.
So we’ve put together this list of up-to-date YouTube stats that you should definitely check out if you plan on using the platform this year. And if you’re already using the platform and want to double the number of videos for your brand, you should definitely sign up for a free account with InVideo so you get access to over 5000 ready-to-use templates and a library of over 8 million stock videos. Assets and a robust online editor to simplify your video creation process.
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Not only that, but we’ve also created a super helpful infographic that you’re welcome to download and use in your blogs/posts. In return, all we ask is that you provide the link to this article as a source.
- Top YouTube Stats
. YouTube ranks second among the most visited websites in the US and first when this is charted globally (Ahrefs).
- 1 billion hours of YouTube videos are watched every day (YouTube Press)
- YouTube has 2 billion monthly active users and over 30 million daily users (YouTube Press)
- There are 38 million active channels on YouTube, of which 15 million are content creators and 22,000 of them have exceeded 1 million subscribers. (Tubes)
- YouTube’s record for highest concurrent views is 2.3 million since SpaceX went live to launch the Falcon Heavy Rocket (The Verge).
- More than 70% of viewership comes from its mobile apps (YouTube Press)
- 90% of digital consumers in the US use YouTube – making it the most popular choice for watching online videos (Oberlo)
- 70% of what people watch on YouTube is recommended by its algorithm (HootSuite)
- 500 hours of content is uploaded every minute as of 2019 (Statista)
- More than 9000 partners on YouTube have a content ID – this includes network broadcasters, film and recording studios. Content ID is an automated and scalable system that allows copyright owners to identify the YouTube videos they own, thereby ensuring their creative rights. (YouTube press)
- Only 9% of small businesses have their own YouTube channel (Brandwatch)
- Those who see a TrueView ad are reportedly 10 times more likely to take the action requested in the ad than the viewer would take alone (Think with Google)
- People who watch a YouTube ad for at least 30 seconds are 23x more likely to visit or subscribe to the brand’s channel (Think with Google)
