Are you looking for new ways to promote, manage and grow your YouTube channel? One of the largest and most popular websites in the world, YouTube offers a great opportunity for businesses to reach a wider audience and generate more results for their business. Start setting goals
Start setting goals
Any type of marketing tactic should have a strategy behind it – and video marketing is no different. And every good content strategy starts with goals: What do you want to achieve with your YouTube channel? More brand awareness? More traffic to your company website or blog? More engagement and subscribers? More leads and more conversions? More trust?
Every good content strategy starts with goals.
Your goals will drive your overall strategy and the content you need to create. For example, if you want to generate more leads and conversions, you need to create more marketing, brand and product related videos. On the other hand, if you want to drive more traffic to your website or blog, you need to create videos that encourage viewers to visit your site.
Setting goals also helps with optimization; As you set your goals, make sure you also set your KPIs — Key Performance Indicators — so you know exactly what to measure to measure your video success .Create a busy but realistic release schedule
You know what you want to achieve, you know what you want to post… now the question is how often do you do it?
Studies show that if you post new content multiple times a week, your videos and channel will perform much better and generate more views. Which of course makes sense – just like other social networks, it’s important to be very active and keep posting new content in order to engage the audience and get them to watch your videos.
It’s important to be very activea and keep posting new content to engage viewers and get them to watch your videos.
Ideally, create multiple videos at once, then start publishing according to your weekly schedule. it will save you time in the long run and you won’t have to come up with a video idea and create it at the last second. Use a tool to help you manage your channel
Use a tool to help you manage your channel
Managing any social profile is a challenge – even more so when it comes to YouTube because there just aren’t as many tools out there as there are for other social networks.
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However, management tools are essential as a marketer as they help you become more productive and get the most out of your channel/profile. One of the few great options is Agorapulse; Although it’s better known as a social media management tool for “regular” social networks (like Twitter, Facebook, and the like), it also has some powerful YouTube management features.
For example, you can use it to manage your comments, starting with pre-moderation (so you can say yes/no when posting comments) and of course, manage your comments from one place and respond to them more efficiently. You can also save replies so you can respond even faster. And if you’re working with a team, you can add multiple users to your account so you can collaborate, assign tasks and comments, and so on. However, one of the best features is that you can monitor YouTube for keywords. This way you can stay up to date on all brand mentions and take immediate action. Create a busy but realistic release schedule
You know what you want to achieve, you know what you want to post… now the question is how often do you do it?
Studies show that if you post new content multiple times a week, your videos and channel will perform much better and generate more views. Which of course makes sense – just like other social networks, it’s important to be very active and keep posting new content in order to engage the audience and get them to watch your videos.
It’s important to be very active and keep posting new content to engage viewers and get them to watch your videos.
Ideally, create multiple videos at once, then start publishing according to your weekly schedule. it will save you time in the long run and you won’t have to come up with a video idea and create it at the last second. Use a tool to help you manage your channel
Use a tool to help you manage your channel
Managing any social profile is a challenge – even more so when it comes to YouTube because there just aren’t as many tools out there as there are for other social networks.
However, management tools are essential as a marketer as they help you become more productive and get the most out of your channel/profile. One of the few great options is Agorapulse; Although it’s better known as a social media management tool for “regular” social networks (like Twitter, Facebook, and the like), it also has some powerful YouTube management features.
For example, you can use it to manage your comments, starting with pre-moderation (so you can say yes/no when posting comments) and of course, manage your comments from one place and respond to them more efficiently. You can also save replies so you can respond even faster. And if you’re working with a team, you can add multiple users to your account so you can collaborate, assign tasks and comments, and so on. However, one of the best features is that you can monitor YouTube for keywords. This way you can stay up to date on all brand mentions and take immediate action:
