One of the best social networks for professionals today is LinkedIn. It’s not just about professional skills, but it’s not just about being social either. It can be an excellent platform to find new business partners. Opportunities come up every day. Companies can even easily find new employees to fill their vacancies.
That being said, there’s no denying the value that LinkedIn for Business offers to the small business owner. New connections mean new business ventures. New ventures mean more opportunities to generate revenue and profits. That’s why a full look at the ins and outs of LinkedIn for Business is essential for any professional.
Start Your Web/Blog & Earn Money Online
What are the benefits of LinkedIn for businesses?
- It improves a small business’ SEO profile.
Search engines today are looking for value. Sometimes this can be found in the content. At other times, it determines how often content is shared with others. With LinkedIn for Business, professionals have the opportunity to achieve both of these key points. You can create content that is shared directly on the social platform, which can then be shared as an article link on other social sites like Facebook or Twitter. This means that the most important bits of information have increased internet presence, which can result in better overall conversion rates.
- It’s an easy way to keep up to date within an industry.
Whether a small business owner wants the latest information on their products or services, or someone just has a passing interest in a specific topic, LinkedIn for Business helps keep everyone in the loop. You have instant access to any upcoming trend or idea that’s being talked about. As an added benefit, you can also become part of the conversation where people from the same industry share their own experiences or offer advice.
- It’s a low-cost networking company.
For those on a budget, LinkedIn for Business offers a free basic account that can help build a professional identity. It allows people to build a network that they trust as well. Free accounts are even allowed to request up to 5 intros at a time and receive weekly notifications on saved searches. Even if you want a premium account, the cost can be less than $600 per year.
- You know specific information about customer and/or industry segments.
If you have specific data about what people want, then you know how to create something of value. This is the cornerstone of any potential business opportunity. This also offers a second benefit as it gives people the information they need to find new business partners, hire new employees and ultimately reduce overhead.