One of the newest social media platforms on the scene, TikTok is all about creating short and engaging viral video content. But for brands that are just starting out, it can feel like forever before they have a healthy following.
To help you boost your profile and get more followers on TikTok, we’ve rounded up 11 actionable
Identify your target audience
The first step to growing your following on any social channel is making sure you know who to target your content to and that you’re creating content that your audience will enjoy.
There are a few ways to do this to grow your TikTok following.
First, consider taking a look at competitors and influencers in your industry. What types of content do they post? Take notes on the most popular videos and use them to come up with your own unique ideas.
Next, think about the types of content you’ve published on your other feeds. While the content you post on TikTok will likely vary widely, you can still identify some common trends and content types or ideas that you know work well.
Finally, just take a minute to review your customer persona again and remember their likes and dislikes. What would they want to see on a platform like TikTok?
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Remember that it’s all trial and error, especially with a new and virally driven network like TikTok. You can try a million different types of videos before you find the one that really resonates with your audience. (But if you make sure you understand your target audience well, you can make sure it’s a lot less than a million. Maybe five or six. Pay attention to trend
Pay Attention to Trend
Trends are a big thing on TikTok. If you’ve browsed the platform before, you’ve probably noticed that some videos follow very similar outlines or use the same sound clip. This is because these types of videos are trending and proving their popularity. Try to create a similar video that makes sense for your business and leverage relevant TikTok trends.
Visit your app’s Discover page to see which hashtags and sound clips are trending for inspiration on what to use in your own feed.
Create a TikTok challenge
One thing that TikTok is famous for is its various video challenges, whether it’s dances, dares, etc. As you scroll through the videos in the app, you’ll likely encounter a few different challenges. See if one would work for your brand, or consider creating your own TikTok challenge.
That’s exactly what MoonPie did here with the #MoonPieChallenge. They introduced it to TikTok with their very first video and followed it up with a few more challenge videosAdd the right hashtags
Just like on Instagram, Twitter, and many other social media platforms, hashtags help users find your content. However, it’s important to make sure you’re using the right hashtags.
Add the right hashtags#
A practice many people do is simply taag all trending hashtags in their captions. However, please don’t do this unless those hashtags are actually relevant to what you’re posting. Otherwise it just looks like spam.
Instead, start typing relevant hashtags when creating your caption to see how many views those hashtags are getting. And don’t forget to include the everyone’s favorite #fyp or #foryou hashtags, which are commonly used to get to the For You page. While the impact of these hashtags on placement hasn’t been confirmed, their widespread use can still increase the reach of your content.